Immediate Results
Unlike SEO, which can take months to show results, PPC campaigns can generate traffic and leads as soon as they go live, making them ideal for businesses looking for immediate results with high return on investment.
PAY PER CLICK ADVERTISING
Effective PPC Advertising through with IT Geeks
IT Geeks understand the strength of Pay-Per-Click (PPC) Advertising in reaching your target audience whilst boosting conversions. We provide in-depth PPC Advertising Services to maximise your budget.
Our team have extensive experience in delivering and running effective Google Ads, Meta (Facebook/Instagram), LinkedIn, TikTok and Amazon Ads Campaigns. Whether your objective is to Enhance Website Traffic, Generate Leads or Increase Sales we have the expertise to help you achieve your targets.
IT Geeks PPC Advertising Packages
Our PPC Advertising Packages are designed to help you target your audience with effective PPC Advertising campaigns across a variety of platforms
Business
£250.00 +VAT per month Minimum 3 Month Term with a 30 Day Notice Period
What you get:
- Extensive Keyword Research & Analysis
- Setup of a Single Campaign
- Running of Multiple Keyword Ad Groups
- Configuration of Analytics & Tracking
- Writing & Implementing Ad Copy
- 1 Hour Dedicated to Monitoring & Optimisation
- Implementation of Negative Keywords
- Monthly Reporting on Performance
Business Plus
£300.00 +VAT per month Minimum 3 Month Term with a 30 Day Notice Period
What you get:
- Extensive Keyword Research & Analysis
- Setup of a Single Campaign
- Running of Multiple Keyword Ad Groups
- Configuration of Analytics & Tracking
- Writing & Implementing Ad Copy
- 1.5 Hours Dedicated to Monitoring & Optimisation
- Implementation of Negative Keywords
- Monthly Reporting on Performance
Enterprise
£400.00 +VAT per month Minimum 3 Month Term with a 30 Day Notice Period
What you get:
- Extensive Keyword Research & Analysis
- Setup of Multiple Campaigns
- Running of Multiple Keyword Ad Groups
- Configuration of Analytics & Tracking
- Writing & Implementing Ad Copy
- Variations of Ad Copy for Testing Purposes
- 2 Hours Dedicated to Monitoring & Optimisation
- Implementation of Negative Keywords
- Monthly Reporting on Performance
Enterprise Plus
£550.00 +VAT per month Minimum 3 Month Term with a 30 Day Notice Period
What you get:
- Extensive Keyword Research & Analysis
- Setup of Multiple Campaigns
- Running of Multiple Keyword Ad Groups
- Configuration of Analytics & Tracking
- Writing & Implementing Ad Copy
- Variations of Ad Copy for Testing Purposes
- 3 hours Dedicated to Monitoring & Optimisation
- Implementation of Negative Keywords
- Split Testing for Campaigns
- Recommendations for Landing Page Improvements
- Dedicated Account Management
- Monthly Reporting on Performance
The Benefits of IT Geeks PPC Advertising
PAY PER CLICK ADVERTISING
Our Services include:
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PPC Strategy
Working with you to develop a Customised PPC Advertising Strategy that aligns with your Business Goals and Target Audience.
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Keyword Research
Conducting extensive Keyword Research to identify the most effective keywords for your campaigns.
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Ad Creation
Creating compelling Google Ads copy that resonates with your audience and drives clicks.
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Landing Page Optimisation
Optimising your Landing Pages to ensure they are aligned with your PPC Ads to drive conversion.
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Campaign Management
Monitor your campaigns closely and make adjustments as needed to ensure you get the most out of your advertising budget.
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Analytics & Reporting
Providing you with Regular Reports that detail your Google Ads Performance and giving insights for improvements.
Pay Per Click Advertising Frequently Asked Questions
Pay Per Click (PPC) advertising is a digital marketing model where advertisers pay a fee each time their ad is clicked. It's essentially a way of buying visits to your website rather than earning them organically. Google Ads is the most popular PPC platform, allowing businesses to display ads in Google's search results and across its advertising network. PPC is highly effective for driving immediate, targeted traffic to your website.
One of the main advantages of PPC advertising is its immediacy. Unlike SEO, which can take months to show results, PPC campaigns can generate traffic and leads as soon as they go live. You'll typically begin seeing impressions and clicks within hours of launching your campaign. However, optimising for conversions and achieving the best possible ROI usually takes 2-4 weeks as we gather data, refine targeting, and optimise your campaigns based on performance.
PPC budgets vary widely depending on your industry, competition, geographic targeting, and business goals. While some local businesses can see results with budgets of $500-$1,000 per month, more competitive industries or broader campaigns typically require $2,000-$5,000+ monthly. We work with you to determine an appropriate budget based on your specific goals and competitive landscape, ensuring your advertising spend generates the best possible return on investment.
We measure PPC success through multiple metrics aligned with your business goals. These typically include click-through rate (CTR), conversion rate, cost per click (CPC), cost per acquisition (CPA), quality score, and overall return on ad spend (ROAS). We establish clear KPIs at the beginning of your campaign and provide regular reporting that tracks these metrics. Our focus is always on the metrics that matter most to your business—whether that's generating leads, driving sales, or building brand awareness.
Yes, while Google Ads is the most popular PPC platform, we also manage campaigns on Microsoft Ads (Bing), social media platforms like Facebook, Instagram, LinkedIn, and Twitter, as well as specialized platforms depending on your industry and target audience. We recommend the best mix of platforms based on where your ideal customers are most likely to be found and where your budget will generate the highest return on investment.